Video production for the Indiegogo campaign of up-and-coming singer/songwriter/producer Iain Howie.
We were brought on by local musician Iain Howie and his team to develop a video and subsequent social media content to promote his Indiegogo campaign.
Working in tandem with Iain and his management team, we produced a 2-minute campaign video that outlines Iain’s fundraising goals and showcases his personal story with striking visuals. The video gives context to Iain's philosophy behind his music and his desire to maintain his brand independence and creative control over his music.
In collaboration with Iain’s team we executed a coordinated social media campaign that funneled traffic to his Indiegogo, where incoming donations met his ultimate goal and engagement increased nearly 4x on relevant social media platforms.
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Creativity With Purpose.
