A brand refresh for the local law firm after their merger with Murphy & Company LLP.
Coal Harbour Law worked with us with the goal of updating their positioning and overhauling their aesthetic to a more contemporary brand. They wanted an injection of youthful inspiration and modern values to break away from both their previous brand, as well as the stuffiness that many may associate with lawyers. The challenge was to incorporate these new ideas while retaining the original company name as well as the professionalism and authority that a law firm should carry.
The folks at Coal Harbour Law had a strong sense of the values that they wanted to reflect through their new brand, and our team helped translate their ideas throughout all aspects of their company. We sought balance between the concepts of youthfulness and professionalism by opting for timeless yet accessible visuals for their brand identity, and an approachable yet authoritative personality for their brand positioning.
The changes to brand positioning and visual identity were successfully implemented for the Coal Harbour Law brand, with their modern values expressed through their new website, photography, and social media platforms.
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